What Do The Best Logos Have in Common?

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Getting the right logo can often be the hardest part of building a brand. It’s the one mark that defines you in the marketplace. It’s the holy grail of how you should look. Right?

Actually no.

Often businesses get themselves worked up in a frenzy, trying to make their logo the next Mona Lisa. What ends up happening? The logo becomes over-complicated instead of being a simple and succinct mark. No question, your logo will lead the charge in your brand efforts. But it really is just one piece of the branding and marketing puzzle.

Take a look at some of the most famous brands out there. Think Apple. Nike. Google.

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