Wednesday, December 23, 2015

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Your logo says a lot about your brand. Are you sending the right message?

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist.

One critical element in brand building (not the only one, of course but one of the most important) is design.

As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before. You don't have to look any further than
the likes of Apple and Tesla for proof.

From Fortune 500 companies to personal brands, it all starts with a logo. Would the Nike brand be as powerful without its signature "Swoosh" logo? What about
Apple, with its iconic logo?

Size, shape, font, and other design-related details are factors in a great brand design, but color is critical--it even has the potential to affect conversion rate. See, certain colors generate certain feelings; choosing the wrong one can speak to your potential customers in ways you maybe hadn't intended.

So just how does logo color influence the ways in which consumers view your brand?

Read more at:INC

No comments: